Penguin 2.1 Launching Today

Penguin 2.1

New Google Penguin is going live today and will impact about 1 percent of all searches.

What Is Google Penguin?

Google Penguin is a code name for a Google algorithm update that was first announced on April 24, 2012. The update is aimed at decreasing search engine rankings of websites that violate Google’s Webmaster Guidelines by using now declared black-hat SEO techniques involved in increasing artificially the ranking of a webpage by manipulating the number of links pointing to the page. In particular, it goes after sites that may have purchased paid links.

Penguin Release History

  • Penguin 1 on April 24, 2012 (impacting around 3.1% of queries)
  • Penguin 2 on May 26, 2012 (impacting less than 0.1%)
  • Penguin 3 on October 5, 2012 (impacting around 0.3% of queries)
  • Penguin 4 (AKA Penguin 2.0) on May 22, 2013 (impacting 2.3% of queries)
  • Penguin 5 (AKA Penguin 2.1) on Oct 4, 2013 (impacting around 1% of queries)

If you believe your website has been hit by Penguin 2.1, please don’t hesitate to contact us now.

Posted in Google Algorithm