Search Engine Optimization (SEO) is the process of getting your website to work better with search engines and making it more visible to your potential customers.
SEO is a long term process, not an overnight success
What is CRO
Conversion Rate Optimization (CRO) is the process of improving your website to drive visitors to take an action you want them to take - such as making a purchase, filling up the enquiry form, or creating an account on your website.
Why SEO + CRO
SEO and CRO are equally important:
SEO helps the search engines figure out what each page is about, and how it may be useful for users.
CRO ensures your website is designed to persuade as many people as possible to take an action once they get there.